Explore the potential of private label powdered drink mix. How to take advantage of this comprehensive service? Follow the article for helpful information about the powdered drink mix market.
Contents
Introduction
Powdered drink mix has become increasingly popular among consumers as a perfect blend for convenience, leading businesses to continuously innovate to stay competitive. This includes creating new flavors and choosing organic, natural ingredients, presenting challenges for companies in the industry. Private label powdered drink mix manufacturers have emerged as a viable solution to these challenges. So why choose private label powdered drink mix for your brand?
Market overview for powdered drink mixes
A powdered drink mix or flavored powder drink is a convenient and portable beverage product that has been dehydrated into a dry, granular, or powdered form. It’s designed to be mixed with water or another liquid like milk to create a flavored drink. These blends generally consist of components such as sugar or artificial sweeteners, flavor enhancers (whether natural or artificial), citric acid, or other types of acids for a tangy taste. Certain varieties may also contain essential vitamins and minerals.
According to Grand View Research, the worldwide market for flavored powder drinks was worth $72.46 billion in 2021. It is projected to expand at a compound annual growth rate (CAGR) of 3.0% from 2022 to 2030. The increasing demand for powdered drink mixes is being driven by the youth and working-age population with busy lifestyles. The popularity of ready-to-mix drinks and foods is boosting global sales as consumers can easily mix their favorite flavors on the go. Growing awareness about the health benefits of flavored powder drinks is a key factor contributing to revenue growth. Besides, the cost-effectiveness of powdered mixes compared to ready-to-drink alternatives and expanding e-commerce platforms make it more accessible.
Coffee and tea mixes, Fruit-flavored drink mixes, Functional beverage mixes, Meal replacement shakes,… are the main market segments of the powder drink mix market. Based on statistics in 2021, the fruit-based segment led the industry with a market share of over 80%. This achievement is due to the abundance of antioxidants that can help the body to function well and reduce the risk of several health issues. Coffee and tea mixes are expected to grow second fastest. Because the instant energy booster formula among the coffee and tea powder is increasing among the young generation.
General information about private label powdered drink mix
A private label powdered drink mix is a product created by a company for distribution under a different company’s brand. This means a brand can offer a wide range of powdered drink mixes, such as powdered tea and coffee, protein shakes, fruit-flavored drink mixes, etc., without the need to invest in extensive manufacturing facilities or expertise. Private label powdered drink mix service allows brands to customize products’ flavors and packaging, aligning with their brand identity and consumer preferences.
The private label powdered drink mix market is a vast and diverse industry that offers a variety of products designed to meet the unique needs and preferences of consumers. Within this market, there are several popular categories that cater to different tastes and requirements:
– Flavored water mixes: These calorie-reduced choices offer a delicious substitute for plain water, frequently enriched with vitamins and minerals.
– Sports and energy drinks: Designed to enhance sports performance and boost energy, these blends usually include electrolytes, caffeine, and additional functional components.
– Meal replacement shakes: These blends act as easy alternatives to meals for those looking to control their weight or lead busy lives, providing balanced nutrition.
– Coffee and tea mixes: Quick and simple coffee and tea blends provide a fast method to savor beloved warm drinks, usually containing additional flavors or functional benefits.
– Fruit-flavored drink mixes: It offers a range of fruity tastes, attracting both kids and adults.
– Functional beverage mixes: Targeting specific health issues, these blends can contain components for boosting the immune system, aiding in digestion, or enhancing brain performance.
Benefits of private label powdered drink mix
The rising popularity of private label services can be attributed to the numerous advantages they offer businesses. So what can private label powdered drink mix offer?
Customization options
A key benefit of private label powdered drink mixes is the opportunity for customization. Companies have the freedom to choose from a wide range of flavors, modify the nutritional profile, and select distinctive packaging designs. This adaptability enables brands to develop products that reflect their identity and stand out on the shelves. Thus, they can make a lasting impression on consumers.
Cost-effectiveness
Private label items usually have reduced manufacturing expenses when compared to branded products, as they skip the hefty marketing costs of well-established brands. The production cost for private label powdered drink mix is lower than developing and manufacturing in-house. This cost benefit can be shared with customers or reinvested to boost profit margins.
Market Flexibility
Companies can quickly respond to market trends and consumer demands due to private label powdered drink mix service. This solution offers companies the flexibility to easily launch new products, adjust formulations, and target specific consumer segments like health-conscious individuals or athletes, all without the need for extensive R&D investments.
How to choose a private label manufacturer?
Collaborating with a trustworthy private label provider gives businesses entry to expert knowledge in creating and manufacturing products. These private label powdered drink mix manufacturers provide all-encompassing support, such as developing new products, helping with formulation, and offering unique packaging options, making sure the products align with the brand’s requirements and quality standards. Therefore, choosing the right private label producer is essential for the success of your powdered drink mix product.
Quality assurance
It is important to verify that the manufacturer has established strong quality control measures. This involves regular testing of raw materials and finished products, following guidelines for good manufacturing practices, and integrating food safety protocols like HACCP and ISO into their processes.
Flexibility in customization
The ability of the supplier to meet the unique requirements of certain brands is essential. This means they can offer various options of customization in flavors, ingredients, and packaging. Look for manufacturers that offer a range of packaging solutions to suit your brand and target market. Furthermore, the supplier must also have the capability to increase production in line with the growth of the business.
Pricing and MOQs
Different manufacturers will have varying minimum order requirements. Brands need to have a thorough understanding of the pricing structures and minimum order requirements in order to effectively plan and budget for their products. It is crucial to seek a balance between affordability and quality to maximize profit margins.
Lead time and delivery
Ensuring that production and delivery are completed in a timely manner is essential for the smooth operation of a supply chain. Brands must follow the production timetables and manage the logistics of the private label powdered drink mix manufacturers to ensure compliance with the set schedule.
Trending flavors and ingredients in powdered drink mixes
To stay competitive in the market for private label powdered drink mixes, it is crucial to stay up to date on the latest flavor and ingredient trends. Consumers are now looking for beverages that provide more than just hydration, with a particular interest in products that offer health benefits. Additionally, there is a rising desire for powdered drink mixes that contain natural, organic, and non-GMO ingredients.
Natural and organic ingredients: Consumers are showing a growing interest in products that contain natural and organic ingredients. This trend includes a preference for natural sweeteners such as stevia or monk fruit, as well as a demand for organic fruit and vegetable powders.
Low-sugar and sugar-free options: As more people become aware of the negative effects of too much sugar intake, the demand for health-friendly powdered drink mixes with reduced or no sugar content is rising.
Functional supplements: There is a growing trend in the market for ingredients that provide targeted health benefits. Some sought-after choices include probiotics for digestive health, collagen for skin and joint support, and plant-based proteins for muscle repair and fullness.
Unique flavor combinations: While classic flavors remain popular, there is a rising fascination with unique and surprising flavor combinations. Some popular pairings at the moment are Lavender lemonade, Matcha green tea mixed with mint, Watermelon and basil, Turmeric and ginger, or Dragon Fruit and coconut.
Conclusion
The private label powdered drink mix services present a wealth of opportunities for businesses looking to diversify their product offerings or enter the beverage industry. Thanks to its ability to customize, cost-effectiveness, and keep up with current consumer trends, it is poised for continued growth and innovation. If you’re considering expanding your brand with private label powdered drink mixes, explore custom solutions from our company, Future Generation Company Limited. Contact us today for a consultation and discover how we can help you create unique, high-quality products that resonate with your target audience.
About Future Generation Co., Ltd
Future Generation Company Limited is one of the largest beverage suppliers in Vietnam, with 26 years of experience in production and export. FGC is equipped with modern machines such as Hotfill PET and TetraPak, ensuring high-capacity production. FGC strives to achieve our mission to become Vietnam’s leading healthy beverage company. Our factories also meet international standards such as ISO, HACCP, etc. In addition, we constantly innovate our machinery system, strengthen production capacity, and increase productivity.
FGC also provides Private Label Services. With this service, we can help customers in researching and formulating beverages, designing product label packaging, and creating their own brands. This is an ideal solution for small and medium enterprises. Moreover, FGC provides free samples for customers to test before bulk orders. We also ensure delivery as fast as possible.
Contact
Address: R4 building, Office Quarter 02, Royal City, 72A Nguyen Trai St., Thanh Xuan Dist., Hanoi.
Phone: +84 24 73 000 125/ +84 24 73 063 369
Mail: info@vietnam-tea.com
Website: https://vietnam-tea.com/
Facebook: https://www.facebook.com/fgcvietnamtea
LinkedIn: https://www.linkedin.com/company/fgcvietnamtea/
Source:
https://www.grandviewresearch.com/industry-analysis/flavored-powder-drinks-market-report
