Creating custom tea labels can be a great strategy to enhance your tea brand, make your product stand out, and appeal to specific markets. But how to effectively custom it? This article explores the key considerations for creating attractive custom tea labels, ensuring your products stand out on the shelf and resonate with consumers.


Creating custom packaging is a popular trend in the current market, with many companies opting to develop their unique brand rather than simply selling products from other companies. The same goes for the tea industry, when consumers are presented with a plethora of options from various brands, custom tea labels will be an effective way to help businesses differentiate and attract buyers. By investing in personalized and visually appealing labels, businesses can enhance their brand recognition, build customer loyalty, and ultimately drive sales.

What is the tea label?

A tea label is a printed label or sticker that is attached to various forms of tea packaging, such as boxes, tins, pouches, or single tea bags. The main function of a tea label is to supply consumers with essential details about the tea product, including the brand name, logo, type of tea or blend, list of ingredients, origins, instructions on how to brew the tea, nutritional facts, expiration date, the weight or quantity of the tea, and contact information for the company. Tea labels not only offer details about the product and its brand, but they may also feature barcodes, QR codes, or other tracking data to assist with inventory management and sales tracking.

In addition to their practical purposes, tea labels play a crucial role in marketing and branding strategies. They help distinguish products on store shelves, conveying the brand’s identity and message through visual elements such as color schemes, typography, and imagery. Beautiful, attractive tea labels can bring outstanding marketing and sales effectiveness.

custom tea labels (1)
Tea pouch labels

Why should you customize tea labels?

Custom tea labels are personalized, custom-designed labels specifically designed for a particular tea product or brand, often tailored to meet specific requirements or preferences. These labels can be customized in a multitude of ways to showcase distinct branding, promotional requirements, or personal touches for specific events. Unlike generic or stock labels, custom tea labels or private labeling are specifically crafted to align with the brand’s unique identity, incorporating elements such as the company’s logo, color scheme, typography, and design aesthetic.

In a market saturated with tea brands, differentiating your brand can be a challenge. However, custom tea labels offer a solution by allowing brands to create distinctive packaging that helps them stand out among competitors. Moreover, custom tea labels offer numerous advantages over distributing other brand products, providing businesses with greater control, higher profit margins, and a unique brand identity.

Building a unique brand identity

Custom tea labels offer a host of advantages, with one of the most notable being the opportunity to establish a distinctive brand identity. By incorporating distinct design elements like logos, color schemes, and typography, custom labels help differentiate a brand’s products from competitors and make them easily identifiable to consumers. By customizing tea labels with unique brand identities, tea companies can cultivate greater brand awareness and foster customer loyalty. 

Besides, by using custom labels, a brand can maintain consistency across its entire product line. This reinforces the brand’s identity and creates a cohesive look and feel, which can enhance the overall customer experience and brand perception. On the other hand, if distributing tea products, businesses are dependent on the reputation, visuals, and strategy of the brands they distribute. So customers tend to be more loyal to the brand than the distribution company.

Enhanced marketing opportunities

Tea labels play an important role in the marketing communications of any brand. Custom labels provide a canvas for brands to tell their story and convey key marketing messages. Private labeling allows businesses to implement focused marketing strategies such as social media advertising, in-store displays, and direct-to-consumer sales. Additionally, companies have the opportunity to include promotional content, special offers, or quick response codes on their custom tea labels, thereby enhancing their marketing endeavors and boosting revenue. Therefore, custom labels serve as a powerful tool for brands to create a lasting impression and connect with consumers on a deeper level.

custom tea labels (2)
Custom labels help create impressions and connect with consumers

Flexibility and adaptability

When working with a seasoned company that provides custom tea label services, brands have the flexibility to update or modify designs as needed. The tea market is dynamic, with consumer preferences and trends constantly evolving. Tea brands can introduce unique tea blends, seasonal selections, and limited editions to meet the demands of the current market. Custom label options also allow businesses to align with sustainability goals and brand aesthetics, enhancing the overall appeal of their tea products.

How to get started with custom tea labels?

To start with custom tea labels, businesses need to clearly understand their products and goals to choose appropriate OEM companies and optimize efficiency. Work closely with your partner to define the tea specifications, packaging types as well as label design. Here is a step-by-step process to consider:

Finding a reliable supplier

Look for reputable OEM companies that specialize in producing private-label tea products and custom labeling. Check their experience, capabilities, minimum order quantities, and customer reviews. Request samples to ensure the quality meets your standards before placing a large order.

Discuss tea product specifications and packaging 

Collaborate extensively with the original equipment manufacturer to identify the specific variety of tea that you are interested in manufacturing, whether it be black, green, herbal, or a custom blend. Clearly outline any distinct ingredients, flavors, or formulations that are essential for your tea product. Besides, choosing the packaging materials and shape for your tea products is also important. Popular packaging for tea is paper boxes, tins, pouches, etc. 

Provide your brand requirements

After you have chosen a manufacturer to work with, it is important to communicate all the necessary brand information to them. This includes sharing details such as your brand name, logo, color scheme, and any unique design features that should be included in the labels. By providing your OEM partner with this detailed information, you can ensure that the final product accurately represents your brand and meets your expectations.

custom tea labels (3)
Sample of a tea label

Review and confirm the label design options

The OEM company should provide you with initial label design ideas that align with your brand guidelines and tea product details. Review these designs carefully and provide feedback or request any necessary changes or adjustments until the final design meets your expectations in terms of aesthetics and branding.

Approve production and quality control

After approving the label design and product samples, give the OEM company the go-ahead for full production. It is crucial to establish consistent communication with your OEM partner throughout the manufacturing process to guarantee the quality of the final product and ensure that it aligns with your brand’s standards. 

Why should you work with FGC?

We, Future Generation Company Limited (FGC), are a tea manufacturer and exporter located in Vietnam. From a small trading company, FGC now is one of the biggest tea companies in Vietnam, with more than 1000 partners from over 60 countries in the world. FGC now has 15 tea factories across the country with total annual exports reaching nearly 20,000 tons of tea.

Prestigious tea manufacturer with 27 years of experience

Founded in 1996, we have 27 years of experience in the tea field and have introduced several product lines not only in the domestic market but also export to the world. We have launched a domestic tea brand named Cozy and now, Cozy is the top 1 Vietnamese tea brand in our country. For many consecutive years, FGC has been honored to have received recognition from the Vietnam Tea Association as the top tea exporter in Vietnam. 

Through years of growth and development, we have expanded our range of teas to include a variety of options. This includes traditional loose teas like green tea and black tea, as well as scented teas like jasmine tea and lotus tea. In response to the need for convenience, we have also introduced tea bags, instant tea, and ready-to-drink options, all available in a range of unique flavors such as lemon, mint, mango, lychee, etc.

custom tea labels (4)
A product line of our Cozy Brand

High production capacities and strict quality control

With an annual export output of up to 20,000 tons of tea, we are confident in providing customers with a variety of tea products in large quantities and reasonable prices. The largest factory of FGC is located in Phu Tho, a province with a long tradition of tea in Vietnam. Our factory has an area of ​​up to 600,000 square meters, ensuring large production capacity with specialized production plants, following ISO and HACCP standards. 

In addition, owning many tea farms with a total area of 4,500 hectares in many provinces allows FGC to properly manage stable materials as well as control quality right from the farm. Several certifications such as ISO, HACCP, Kosher, Vietnam organic certificates, etc., have proven the product quality and our strict quality control procedures in our factory. 

custom tea labels (5)
Tea bag production line

Helpful partner and consultant for the tea business

After achieving great success in launching Cozy, the famous tea brand, in the domestic market, FGC is now prepared to provide guidance, assistance, and recommendations to our clients to discover the best and most appropriate products for their specific market. We have manufactured and offered custom tea labels for several big companies in the world with exclusive tea formulas and packaging designs. 

In terms of the tea blend, we can guide you in selecting the perfect variety of tea, flavor profile, and additional special ingredients. This will ensure that your product stands out with a distinctive taste that sets it apart from any other competitors in the market. Furthermore, seasoned professionals at FGC can help you create visually appealing packaging that captures the attention of consumers and draws them in to make a purchase.


In the competitive world of tea, custom labels offer a powerful opportunity for companies to differentiate themselves and establish a strong brand identity. Collaborating with a seasoned OEM company can simplify the process of creating custom tea labels and launching your own brand of tea products. Their expertise in production, labeling, and packaging can save you time and resources while ensuring consistently high-quality products that truly reflect your brand identity.

About Future Generation Co., Ltd

We are FGC, the leading tea exporter in Vietnam and one of the biggest tea suppliers in the world. Our tea products are diverse in types, grades, and production methods. We provide customers with Loose tea (such as Black tea, Green tea, and Oolong tea), Herbal tea ( such as Rose tea, Chamomile tea, and Lotus tea), and Specialty tea (such as Matcha), RTD Tea, and Teabags. Our mission is to become Vietnam’s leading healthy beverage company.

We ensure stable tea sources for domestic markets and exports with vast high-grown tea farms and available herb gardens. Our tea gardens and factories also meet international standards such as VietGAP, ISO, HACCP, etc. In addition, we constantly innovate our machinery system, strengthen production capacity, and increase productivity. We also provide private label and customized packaging services for small and medium enterprises. 

If you are a tea distributor, tea importer, teashop manager, or even tea lover, we are committed to being your prestigious tea source supplier in Vietnam!


Address: R4 building, Office Quarter 02, Royal City, 72A Nguyen Trai St., Thanh Xuan Dist., Hanoi.

Phone: +84 24 73 000 125/ +84 24 6664 7788