Butterfly Pea Flower Tea Bag

1. What is the butterfly pea flower tea bag?

Butterfly pea flower is a vivid blue flower which is commonly used in Southeast Asia for teas and beverages. Its characteristic blue color when steeped in hot water comes from its petals’ anthocyanins, the same pigment family in blueberries. Butterfly pea flower tea bags from FGC are made from dried butterfly pea petals and oolong tea leaves. The unique combination of premium oolong tea and butterfly pea flower offers a distinctive blue-purple hue and rich flavor. When lemon or lime is added to butterfly pea flower tea, the liquid can change from blue to purple, which is the most visually appealing aspect of this tea. Besides, butterfly pea flower is also known for its rich antioxidant content. 

2. How does the butterfly pea flower tea bag taste?

FGC’s butterfly pea flower tea bag delivers a more complex flavor than pure butterfly pea, as it is the combination of this flower and well-selected oolong tea leaves. The butterfly pea flower itself is mild and slightly grassy. When mixed with other ingredients, it mainly contributes color to the blend and a subtle vegetal undertone. Therefore, the dominant taste of the butterfly pea flower tea bag comes from oolong tea, which is smooth and slightly floral. Mixing with oolong tea brings more depth and drinking satisfaction. This product is an ideal format for those looking for something visually appealing and with a real tea-flavor experience. 

3. Why does the butterfly pea flower tea bag work in the market?

Visual differentiation

One of the most outstanding features of butterfly pea flower tea that makes it a strong commercial candidate is its appealing color. The tea industry is already familiar with green teas and black teas, which have characteristic green-yellow and reddish liquid colors. The distinctive blue color of butterfly pea flowers will be a big advantage, allowing consumers to freely create more unique and catchy beverages. This is thanks to the natural ability to change color from blue to purple when adding lemon or citrus. In particular, the eye-catching color helps it spread more quickly on social media.

Convenient format with premium perception

Tea bags are practical and familiar, widely available, and easy to prepare. Pairing that convenience with exotic and striking ingredients provides a much more premium drinking experience. It can help elevate your products above standard tea bags on the market. 

Caffeine flexibility

Unlike pure butterfly pea flowers with no caffeine or oolong tea with moderate caffeine levels, FGC’s butterfly pea flower tea bags sit somewhere between. It can help widen customer groups, especially those who want some caffeine boost but not a strong kick. Besides, it can be enjoyed anytime during the day, even in the evening, without worrying about the negative effects of caffeine.