WHY IS MATCHA MORE EXPENSIVE THAN OTHER TYPES OF TEA?

What is it about matcha that distinguishes it from other types of tea? What makes this exquisite green potion so costly?

WHAT MAKES MATCHA DIFFERENT

Matcha green tea powder is derived from the same plant as other teas, the Camellia sinensis. Matcha is a true leaf green tea, meaning the entirety of the leaves are used to produce a powder. To make basic matcha tea, the powder is mixed with hot water, creating a frothy, vibrant green liquid.

MATCHA CREATION IS A COMPLEX PROCESS

Already, it is clear why costs might be high if the overall available land mass for growing and preparing matcha is limited. In fact, for everyday matcha powder, the cost per gram is about $0.25-$0.50 in U.S. dollars. Ceremonial matcha, which is of the highest grade, costs $0.75-$1.00 per gram.

SURPRISING FACT - GRINDING TEA LEAVES TAKES A LONG TIME

The next phase of production also contributes to the high expense. The picked leaves are dried and must be sorted by age. The younger the leaf, the higher the grade of the plant. The stems and veins of the leaves are removed by hand, which takes so much time and man-power. The highest quality matcha powder is milled by hand using granite stone wheels. The leaves are ground into the finest of powder. In fact, to procure 30 grams of matcha powder, it takes more than one hour. That concludes the process before the powder is packaged and stored.

Matcha production chain in FGC factory 

THE MORE NUTRITIOUS, THE GREATER THE COST

Matcha green tea is different from other teas, not only in production, but also in nutritional content. As you will later come to know, the distinct process of matcha cultivation is done carefully to maximize taste and health benefits.
Matcha is said to have about 137 more catechins than regular green tea. Becasue the entire leaf is ground into powder, all antioxidants are preserved and accessed. Matcha green tea contains high amounts of epigallocatechin (EGCG), about three times as much as other types of tea. EGCG is renowned for its prevention of cancer, its help in improving cardiac and metabolic health. The anti-oxidants, which is what catechins are, fight inflammation, especially in chronic conditions like rheumatoid arthritis.
Matcha also contains a higher quantity of caffeine than normal green tea. This combined with L-theanine, a compound that promotes relaxation, improve brain function. Regular consumption of matcha tea has shown improvement in cognitive abilities like attention, memory, and reduced stress.
The richness of nutrients and numerous benefits contribute to the higher cost of matcha compared with other teas.

Source: https://www.japanesegreenteain.com/blogs/green-tea-and-health 

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